2007-CNU-ECHO-MAXI-Team

The 2007 Collegiate MAXI winning team was comprised of a group from Christopher Newport University in Newport News, Virginia, under the leadership of Dr. Lisa Spiller (right). The members of the group were Andrew Vannatta, Chris Gregoire, Catherine Smagala and Marc Aldridge. This team also won the 2007 DMA Collegiate Echo Gold.


The Collegiate MAXI Competition

The Collegiate MAXI Competition is sponsored by DMAWEF in cooperation with the Direct Marketing Educational Foundation in New York. This annual case study competition enables students at colleges and universities to work on real business issues and challenges.

Bluefield State College students won all three prizes in the 2008 Collegiate MAXI Competition. This clean sweep by one school had not happened before, in the annual DMAWEF student competition. Student teams, under the direction of Professor Susan Mann as their faculty advisor, won the Silver, Bronze, and Honorable Mention awards. There was no Gold winner in 2008.

Judges for the 2008 Collegiate MAXI included DMAW members Hilary Baar, White & Partners; Karen Depew, Northwood Consulting Ltd; Liz Murphy, RedEngine Digital, and Virginia Fleischman, Company's Coming.