DMAWEF

DMAW Educcational Foundation

The Michael O'Hara Leadership in Education Award

The Michael O'Hara Leadership in Education Award was created in 2007 in honor of long-term DMAW and DMAWEF leader, Michael O'Hara.

The award is given to professors or institutions who promote recognition of the direct response industry as a career choice for students.

In giving the award, the EF provides needed financial assistance to professors or schools who want to extend their academic efforts in direct marketing.

2011
O’Hara Leadership Award
for Direct & Interactive Marketing Education


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The 2009 recipient of the Michael O'Hara Leadership Award was Tracy L. Tuten, Ph.D, associate professor of marketing at East Carolina University.

Dr. Tuten's research in social media focuses on brand engagement online, using game advertising, alternate reality games, and virtual worlds. Frequently quoted in the press, including in the New York Times, Brandweek, the International Herald Tribune, and the Washington Post, she is a leading contributor to industry views on leveraging the Internet for branding. Her research has appeared in such journals as Psychology & Marketing, the Journal of Business Research, and Social Science Computer Review, among others. She has served consultant and guest professor roles internationally (in Korea, Germany, France, and Argentina) and in the United States with organizations that include Samsung Electronics, Royall & Company, the Martin Agency, and the NFL Coaches Association. She has twice served as a Fulbright Scholar and has won two national awards for teaching excellence.

In 2008, Dr. Lisa Siller of Christopher Newport University received the first Michael O'Hara Leadership Award.

Dr. Spiller was first at her university to receive the CNU Alumni Society Faculty Award for Excellence in Teaching and Mentoring. She is also co-author of an interactive marketing textbook with Martin Baier, a past Sisk winner. Her teams of students have won numerous Collegiate Echo and MAXI gold awards.