DMAWEF
DMAW Educcational Foundation
Under the leadership of Dr. Lisa Spiller (right), the team from Christopher Newport University in Newport News, Virginia, won the 2007 Guy Yolton award. The members of the group were Andrew Vannatta, Chris Gregoire, Catherine Smagala and Marc Aldridge. This team also won the 2007 DMA Collegiate Echo Gold.
The Guy Yolton Award
The Guy Yolton Award is given each year to the Collegiate MAXI team judged to have the best creative direct mail campaign. In giving this award, the EF honors Yolton, an outstanding pioneer of direct mail marketing who was active in DMAW for many years.