DMAWEF
DMAW Educcational Foundation
2010 Collegiate MAXIs Competition
The
Direct Marketing Association of Washington Educational
Foundation (DMAW-EF) is pleased to announce the 2010 MAXI
Collegiate Challenge, in partnership this spring with the
National Geographic Society. This annual competition is
open to all undergraduate and graduate students in the
mid-Atlantic region.
About the National Geographic Society
The National Geographic Society is one of the world’s
largest nonprofit scientific and educational organizations.
Founded in 1888 to “increase and diffuse geographic
knowledge,” the Society works to inspire people to care
about the planet. National Geographic reflects the world
through its magazines, television programs, films, music
and radio, books, DVDs, maps, exhibitions, live events,
school publishing programs, interactive media and
merchandise. National Geographic has funded more than 9,200
scientific research, conservation and exploration projects
and supports an education program promoting geography
literacy. For more information, visit
nationalgeographic.com.
The
Challenge
National Geographic’s children’s books have been published
for over 40 years but are still relatively unknown to
consumers outside of the membership of the National
Geographic Society. Books cover topics such as geography,
government, history, science, social studies, and sports.
Reference, biographies, and fiction titles are also part of
the 50+ titles published each year. National Geographic
also has a backlist of 450 of previously published titles.
Your challenge will be to create a compelling marketing
campaign, utilizing a combination of direct/interactive
distribution channels that achieve the following
objectives:
- Increase purchase of National Geographic’s children’s books by parents, grandparents, family and friends.
- Increase gift giving of National Geographic children’s books throughout the year.
- Identify additional sources of probable buyers for NGS children’s books.
Benefits of Participation
- Students will gain hands on experience in direct/interactive marketing through a real world business case study challenge:
- Students will work collaboratively with other students--the same way professional marketers work together, capitalizing on each contributor’s unique talents and experiences to form a successful marketing campaign.
- Students will gather data and secure consumer insights just like the pros do, using a combination of client provided research and marketing intelligence gained through public resources.
- Winners and their Professors will receive trophies and certificates.
- All entrants will receive certificates of recognition for participating in the 2010 MAXI challenge.
- Winners will be invited to a special educational reception at the National Geographic Society headquarters in Washington, D.C.
Entry Information and Instruction
All participating professors or team leaders will need to submit an ‘intent to participate’ form, with signed confidentiality agreement, to receive full collegiate MAXI direct/interactive competition materials. You may contact Karen Depew, Executive Administrator of DMAW-EF, with questions at 301-652-7074 or karen@northwoodconsulting.com.