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The DMAW Educational Foundation was established to educate and inspire potential direct marketers to enter the field. As a part of this mission, the DMAWEF encourages both current and potential direct marketers to make creative contributions to the field of direct marketing. Every year, the DMAWEF bestows the following awards or scholarships upon individuals, teams, and organizations that have made outstanding contributions to direct marketing:

The Collegiate MAXI Competition (collegiate group case study competition)

The Guy Yolton Award (team creative direct mail campaign competition)

The Joan Throckmorton Award for Creative Excellence (awarded to professors who have developed creative new teaching and learning techniques in their classrooms)

The John Swain Memorial Scholarship (given to a high-performing undergraduate planning a career in direct marketing)

The Michael O'Hara Leadership in Education Award (given to professors or schools that want to extend their DM academic efforts)

The Sisk Award for Direct Marketing Vision (honors those who have shaped the direct marketing industry)