DMAWEF
DMAW Educcational Foundation
Dr. Marilyn Liebrenz-Himes, who teaches in the School of Business at George Washington University was awarded the 2008 Joan Throckmorton Award for Creative Excellence.
In her basic marketing course, students learn a wide spectrum of marketing principles, including direct marketing applications.
The focus of the course in 2008 was directed at the latest in social networking. Participating in small teams, students worked with a well-known organization on a social networking application project, providing written and oral results of their research and creative applications.
The Joan Throckmorton Award for Creative Excellence
The Joan Throckmorton Award for Creative Excellence recognizes the development of imaginative new teaching and learning techniques in the classroom. Award recipients have also demonstrated extraordinary support of direct marketing education at the collegiate level.