DMAWEF

DMAW Educcational Foundation

Institute participants pay close attention







Peg North, Ethnic Technologies
Howard Dover, Salisbury State Univeristy
Andy Wood, West Virginia University
Beverly Tomb, IBM Global Marketing







Karen Depew, Executive Director, DMAWEF
Carrie Schweikart and Jeff Button of Quad Graphics







Bob McNutt, University of Delaware
Richard Viguerie, Chairman American Target Advertising
Kirk Swain, Owner of DirectMail.com
Lily Swain, DirectMail.com
Joan Bennett, Atlantic List
Jeff Nesler, Sr. Program Mgr DMA/EF







Jonah Gitlitz, former Executive Director of DMA
Stan Rapp, engauge
Richard Viguerie, Chairman of American Target Advertising






Career Opportunities Panelists

Jill Martineau Cornish, Executive Editor, AssociationTRENDS
Greg Munford, President, BMD
Rick Powell, President/CEO, PMG Direct
John Perell, Manager of Direct Marketing Research & Analytics, American Red
Cross
Liz Murphy, Partner, RedEngine Digital

2010 DMAW-EF Professors’ Institute Speakers

The 2010 Professor’s Institute offered two days for professors in marketing, communications and information services to meet with direct/interactive marketers and experts to learn about the latest technology and practices in the field. This year’s program The Decade of Change featured speakers on social media, industry best practices, business to business marketing, database and analytics, the Census Bureau and future career opportunities. Professors were able to take back to the classroom case studies and examples of real-life marketing campaigns.



Day One: Wednesday, January 5

Michael Fountain, JWT: What’s Next in Social Media

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Michael Fountain is a Digital Consultant with JWT INSIDE. In that role, he oversees interactive strategy and development on a wide variety of projects for clients across the country. Over the last two years, he has been responsible for developing and presenting JWT INSIDE's perspective on social media, and social media strategy for a variety of public and private sector clients. Prior to JWT INSIDE, Michael spent 12 years working in marketing communications in both advertising agency and client settings. His professional experience includes: direct marketing, brand development and research.
Contact information: 202.628.2076 or michael.fountain@jwt.com

Beverly Tomb, Global Demand Programs lead at IBM:
State of Business to Business Marketing

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Beverly Tomb is a Global Demand Programs lead at IBM, with responsibility for the joint marketing program supporting the IBM and SAP alliance. Prior to working with alliances, Beverly managed a team that handled the direct marketing and lead management for IBM’s e-business marketing campaign. In 1996, she was the first woman to become a Certified Direct Marketing professional after IBM created that internal certification. Beverly gained “intrapreneurial” experience working on the team that came out with the original IBM Personal Computer in Boca Raton, FL, and she started her career in the Washington, DC area as an IBM Systems Engineer after graduating as an American Studies major from Smith College in its Centennial Class.
Contact information: 703.485.9522 or btomb@us.ibm.com

Best Practices Panel:

Ellen Cobb Church, Partner, President and CEO, Craver, Mathews, Smith
Ellen was appointed President and CEO in November 2006 and purchased the company from Roger Craver with her partners in July 2008. She oversees all agency operations and ensures that CMS exceeds all client expectations of fundraising strategies, client service, and innovation. As the company’s leader, Ellen is also a rich source of strategic knowledge, including industry trends, and the domestic and foreign affairs that drive our clients’ programmatic work.

Through her progression from Account Executive to President and CEO, Ellen has directed the efforts of account teams in their design and execution of the creative and strategic plans for some of CMS’s most complex programs, local organizations, and start-ups, working with both charitable and advocacy organizations.

Ellen was named a Top Woman in Fundraising by Fundraising Success Magazine in 2006. She is a member of the Direct Marketing Fundraisers Association (DMFA), the Direct Marketing Association (DMA), the Direct Marketing Association of Washington (DMAW), the DMAW Education Foundation Leadership Circle, the DMAWNF Ethics Committee, the Association for Fundraising Professionals (AFP), and sits on the Board of ADRFCO.
Contact information: 703.258.0000 or ellenc@cms1.com

Daniell Griffin, Sr. Director of Individual Giving, Epilepsy Foundation (Fundraising)

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Daniell Griffin is the Sr. Director of Individual Giving at the Epilepsy Foundation where she is responsible for direct response, major and planned gifts, combined federal campaign, and foundations. Daniell has an MBA from Marymount University. When she is not traveling on the road visiting donors, she enjoys spending time with her family and taking care of her cat, Esther.
Contact information: 800.332.1000 or dgriffin@efa.org

Cheryl Keedy, Director of Package Innovation, Production Solution (Production)

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As Director of Package Innovation for Production Solutions, Cheryl leverages 15 years of direct mail management and postal solution expertise to audit package formats, research new product offerings and technologies, and provide suggestions for alternative formats and improved production processes. Cheryl’s focus is to promote an ‘awareness’ of direct mail trends, processes, formats and products that can provide strategic advantages for her clients.

An active member of the Direct Marketing Association of Washington (DMAW), the Association of Direct Response Fundraising Counsel (ADRFCO), the DMFA (Direct Marketing Fundraising Association), PostCom – The Association for Postal Commerce and MTAC – the USPS Mailers Technical Advisory Committee, Cheryl is a frequent speaker at industry events, sharing her expertise of production management, package format development, data hygiene, postal logistics and package sustainability. Cheryl is a graduate of the University of Pittsburgh.
Contact information: 703.734.5700 or ckeedy@psmail.com

Peter Pasai, Executive Vice President, emotive, llc (New Media)After graduating from Dartmouth College in 1990, Peter began his career in direct response as a copywriter at Viguerie & Associates, working for a number of political advocacy and charitable clients. He later served as Assistant Political Team Vice President at V&A's successor company, American Target Advertising. In 1995, Peter left ATA to become Marketing Manager of Trout Unlimited, where he oversaw all acquisition, renewal, and fundraising programs and developed several new cooperative and cause-related marketing programs both within and outside the fly fishing industry. Peter joined The Lukens Company as Creative Director in July 1998 and later served as TLC’s Senior Advisor and Vice President of Business Development before joining emotive. He is an active member of the Direct Marketing Association of Washington (DMAW) and a recipient of DMAW's MAXI award in recognition of outstanding achievement in direct marketing.
Contact information: 703.379.4218 x101 or peter@emotivellc.com

Richard (Rick) P. Whelan, President, Marketing General Inc. (Associations)
Rick is President of Marketing General, Inc., (MGI) a diversified marketing solutions agency. Founded in 1978, MGI is one of the largest direct response agencies in North America specializing in not-for-profit organizations. With 31 years of experience in marketing and advertising, Rick has been an account manager for a full-service graphics art studio and production house.

He has earned his Certified Direct Marketer designation (CDM), is a current Board Member of DMAW/EF and recently received the DMAW’s Award for Distinguished Achievement in Direct Marketing. Rick is a past Board Chair of the DMAW and a former Chair of the ASAE Membership Section. He sits on the ASAE Vendor Partner Committee. He has earned his BS degree in political science from Frostburg State University.
Contact info: 703.706.0350 or rick@marketinggeneral.com

Peg North, Manager – Ethnic Technologies: Database and Analytics

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Peg brings 15 plus years of experience in direct marketing, data mining, compilation, analytics, online, offline and mobile to E-Tech clients. She has developed several CRM products while working with major data compilers and credit bureaus. As a client using E-Tech tools, Peg leveraged this powerful ethnic and religious data in a number of B2C and B2B programs for political, entertainment, health, financial, telecom and fundraising clients. In business, and as a speaker and direct marketing educator, Peg brings her clients and students a strategic global view, a passion for demographics and the focus to deliver results. Some of the brands she has worked with include: CARE, March of Dimes, NDP, US Mint, USPS, BofA, MasterCard, AmEx, Ford, GM, Volvo, ING, Marriott, Hilton, American Airlines, Guide Posts, Time, Coach, Staples, ACE, HP, Dell, Medco, Pfizer, MetLife, The Hartford, AT&T, Verizon, PNC, RBS, CVS, NACAR, SportingNews and GE. She has been a guest lecturer at IONA and PACE Colleges.
Contact info: 866.333.8324 or pnorth@ethnictechnologies.com

Jeff Button, Corporate Sales Manager - Mid Atlantic, Quad Graphics: Still Life in Paper and Ink

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Jeff joined Quad/Graphics in corporate sales in our Washington, DC sales office in January 1992 after four years prior experience with another printing company. He was promoted into management in 1997 and was appointed. Regional Sales Lead for the Mid-Atlantic sales region in 2000. Jeff’s current responsibilities include servicing the existing client base, overseeing organic and new market share growth and managing general business operations at the regional level.
Contact information: 703.837.5211 or jeff.button@qg.com

Carrie Schweikart, Direct Marketing Sales Manager, Quad Graphics: Still Life in Paper and Ink
Carrie joined Quad/Graphics in the Corporate Training Program in August 1995. She worked within the program for two years completing production and administrative rotations while learning all facets of the business. She was promoted to Corporate Sales in 1999. Carrie has served as a QuadDirect sales manager and is responsible for servicing existing accounts, expanding those accounts and the growth of new sales by means of business development within the DC, Virginia and North Carolina territories.
Contact information: 703.837.5209 or carrie.schweikart@qg.com

Jeff Kulick, Instructor, George Mason University: Professor’s Open Space facilitator
Jeff currently teaches at George Mason University’s School of Management in marketing. From 2001 to 2004, he was the Executive Director of National School Transportation Association. For 4 years, he was a consultant on marketing, strategic planning, research, organization development and training and change management. Jeff has also been a Vice President at the U.S. Chamber of Commerce. He has a certificate in Organization Development at Georgetown University, MBA from Keller Graduate School of Management in Chicago and a BA from Oakland University.
Contact information: 703.993.2197 or jeff.kulick@verizon.net



Day Two: Thursday, January 7

Jeff Nesler, DM Educational Foundation: What’s New at DMEF
Jeff has just recently been named the Senior Program and Web Manager at the DMEF, where he is responsible for day-to-day online operations. For the last ten years, he has developed marketed and supervised logistics for DMEF programs for students and professors. Previously, he marketed and conducted DMEF’s Collegiate ECHO challenge program, online Auction for Education, plus assisting in the selection process of scholarship and fellowship recipients. He started his career as a freelance journalist after graduating from Syracuse University with a BS in Broadcast Journalism.
Contact Information: 212.768.7277 or jnesler@directworks.org

Raul E. Cisneros, US Census Bureau, Chief of 2010 Census Publicity Office: Multi-channel Marketing and the Census Bureau

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Raul E. Cisneros is the chief of the 2010 Census Publicity Office at the U.S. Census Bureau. His office manages the development of the 2010 Census paid media campaign in 28 languages and provides support for a $312 million communications contract for advertising services, public relations activities, partnerships, the Census in Schools programs and online interaction. Prior to this position, Cisneros served as chief of the 2010 Census Media Relations Branch in the Public Information Office. He has extensive public relations and leadership experience and has worked with public and private sector stakeholders nationally and the state and local levels. Before joining the Census Bureau, Cisneros worked for the Small Business Administration from 2001 to 2008. He was director of communications, associate administrator for field operations, deputy chief of staff and acting district director for Puerto Rico/U.S. Virgin Islands. Born and raised in the Republic of Panama, Cisneros earned his Bachelor of Science degree from the U.S. Air Force Academy in Colorado where he graduated with military distinction. In 2009, Hispanic Business magazine listed Cisneros as one of the nation’s 100 influentials.
Contact information: 301.763.5204 or raul.e.cisneros@census.gov

Xenia “Senny” Boone, Esq. SVP, Corporate & Social Responsibility, DMA: Ethics, Privacy and Social Responsibility

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As DMA’s Senior Vice President for Corporate & Social Responsibility, Ms. Boone leads the organization’s efforts in corporate compliance, social responsibility and best practices application for the direct marketing community. She oversees Board level Committees on ethical guidelines, the policing of member compliance, and recent green marketing best practices. She is currently leading educational efforts on topics of interest in corporate & social responsibility, and works with both consumers and members on marketing compliance issues and best practices with regards to multi-channel marketing.

Boone also oversees the DMA’s Nonprofit Federation (DMANF) of nearly 500 nonprofit organizations and fundraisers before Congress, the media, state and federal regulatory bodies. She has built the organization in terms of new products and services for members and increased the market space for nonprofit organizations.

Senny Boone holds a J.D. from Catholic University, Columbus School of Law, Washington, DC, and was awarded a certificate from the Communications Law Institute at Catholic University for specialized program in communications law (privacy, First Amendment, technology issues). Ms. Boone also has a B.A. Journalism, Cum Laude, from Temple University, Philadelphia, PA. Her affiliations include: District of Columbia Bar, Supreme Court Bar, New Jersey Bar (inactive), American Bar Association’s Postal Subcommittee, USPS Mailers Technical Advisory Committee, Independent Sector, as well as the ASAE Legal Section.
Contact information: 202.861.2498 or sboone@the-dma.org

Career Opportunities Panel:

Jill Martineau Cornish, Association TRENDS
Jill Martineau Cornish, IOM, called one of the "Dazzling Dozen in Washington DC's Association World" and one of the "Women Players in the Association World" by The Washington Business Journal, was co-founder with her father Frank Martineau, CAE, APR, of Association TRENDS in 1973.

Following several years as a Martineau Corporation AMC account executive, Cornish was hired as director of communications and then CEO for nearly 8 years of the National Association of Plastic Fabricators, a Washington-based building products association that was later absorbed by a similar trade group.

Named the first woman member of the Small Business Legislative Council, Cornish then received a Reagan Administration Schedule C appointment with the Small Business Administration to create a plan to coordinate interaction between associations and government programs. She returned to TRENDS as publisher in 1982.

Now the Executive Editor of Association TRENDS, a division of Columbia Books & Information Services, Cornish oversees special projects and content in the publication, and provides consulting, insight and communication services to the association community. Cornish and her husband Jeff, a management executive with the World Future Society, live in Rockville MD and have three adult children. (That IOM after her name stands for “Incredibly Outstanding Mom,” as well as the fact that she is a graduate of the US Chamber’s Institutes for Organization Management program.)
Contact information: 202.464.1662 or jill@associationTRENDS.com

Greg Munford, President, BMD
Gregory Allen Munford began his career as a copywriter at Marstellar Advertising in Chicago and went on to become Senior Copywriter at Maxwell Sroge. In 1981, he moved to Washington DC to work as a copywriter with both Stephen Winchell & Associates and The Viguerie Company. Finally in 1984, he went out on his own as a freelance copywriter before starting BMD, a full-service direct marketing agency. Greg has been recognized in Advertising Age’s Top 100 Advertisers, plus winning the ECHO, MAXI and DMAW’s “Big Idea” awards.

After earning a Gold Record for a #1 hit record as a professional musician, Greg attended and graduated from University of Southern California and received his masters at the University of Chicago.
Contact information: 703.549.3500 or gmunford@b-m-d.com

Liz Murphy, Partner, RedEngine Digital
Liz Murphy is President of RedEngine Digital, an integrated online marketing agency in McLean, VA providing fundraising and marketing strategy to not-for-profits, associations and businesses. Her clients include organizations such as the American Diabetes Association, CARE, the Children’s Aid Society, Union Privilege and others.

Ms. Murphy has more than 25 years experience in direct response marketing, including an in-depth knowledge of database marketing, creative, and Internet technologies. She brings a unique expertise in integrated online and direct marketing to her clients. Before founding RedEngine Digital, Ms. Murphy was an Internet Strategist for AppNet, an Internet Consulting company. She directed online marketing, technology development, and Web creative for clients such as Heifer Project International, the American Civil Liberties Union, and the Christian Children's Fund.

Prior to that, Ms. Murphy was Associate Creative Director, Marketing, at the National Geographic Society, where she created and directed direct response campaigns for the National Geographic magazines and the Television, Book, and Catalog divisions. Ms. Murphy is an award-winning copywriter. She is a member of the Board of Directors of the Direct Marketing Association of Washington Educational Foundation.
Contact information: 703.556.6951 or liz@redenginedigital.com


John Perell, American Red Cross, Manager, Direct Marketing, Research and Analytics
John has been with the American Red Cross, Direct Response Fundraising Unit at National Headquarters, for eight years, serving in many different positions. Currently he serves as the manager over direct mail programs, donor research, data management and analytics for both national priorities and an expanding consolidated chapter program. He has been very active in cross-functional projects focusing on establishment of a consolidated donor base, integration of fundraising across media, segmentation and collaborative chapter benchmarking. Before joining the American Red Cross he spent 3 years in nonprofit fundraising working for Production Solutions, a direct marketing production agency. Prior to nonprofit fundraising he spent ten years in the men’s clothing industry.
Contact information: 202.303.4804 or perellj@usa.redcross.org


Rick Powell – President/CEO PMG
Rick Powell is President and founder of The Production Management Group (PMG), a leading provider of direct mail production management services to the non-profit community. His experience spans all aspects of direct mail fundraising execution, including print, mail and remittance processing. With 30 years of direct mail fundraising experience, Rick is recognized in the industry for his proven ability to consistently produce and deliver superior results for his clients. He holds a B.S. degree in Accounting and a Masters in Business Administration from Loyola College. Rick is the current Treasurer of the DMAW Educational Foundation.
Contact information: 410.290.0667 or rick@pmgdirect.net