DMAWEF
DMAW Educcational Foundation
2011 DMAW-EF Professors’ Institute
Speakers
Day
One: Wednesday, January 5
Les
Vermillion PhD, Professor at UDC,
Competency Survey
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Here for a PDF of this
presentation
Les is an Associate Professor
of Marketing. He has worked in industry for firms such as
Tropicana Products, Borden Chemical, and Ringling Bros.
Barnum and Bailey Combined Shows. He received his PhD in
Business Administration-Marketing at Florida International
University in Miami, Florida. Les has taught at Barry
University, University of Tennessee at Martin, and is
currently on faculty at the University of the District of
Columbia. His research interests include curriculum
development, incorporating technology into the marketing
curriculum, green marketing, and forced entrepreneurship.
He is the proud owner of a 30 lb. cat named Fang.
Contact
information:202.274.7031 or vermillion@udc.edu
Professionals Career Panel:
Mark Eissele, Copper Staff, Inc.
Mark
is the founder and company president of Copper Staff, an
executive recruiting and career management firm
specializing in the direct/interactive industry. With over
25 years of business experience and 12 of those years in
the printing and direct mail industries, Mark has a
background in sales, business development, customer
service, purchasing and logistics. He was a senior manager
for a leading direct mail lettershop responsible for
running several departments and recruiting for the
organization.
Contact information:
410.795.2243 or mark@copperstaff.com
Karen
Rice Gardiner, National Geographic
Society
Karen Rice
Gardiner is the Director of Creative Services at the
National Geographic Society, one of the largest nonprofit
educational and scientific organizations in the world,
located in Washington, D.C. She oversees (along with a
talented and dedicated staff of ten) 390 direct marketing
efforts per year; 700 email newsletter promotions; 165
million pieces a year, including catalogs, direct mail
packages, and renewal and billing programs; inserts; space
ads; and digital media. Included in these efforts are email
newsletters, web pages, and banner ads. NGS hires about 25
different agencies and freelancers to write and design
their promotions.
Karen is a co-chair of the Society’s Brand Management
Committee and member of the NGS Think Tank, which develops
new products and services that are inspired by technology
and innovation. She serves on the Direct Marketing
Association of Washington’s Education Foundation and is a
founding member of the ECHO Academy of Direct Marketing
Arts & Sciences.
Contact information:
202.857.7373 or kgardine@ngs.org
Robb
Lee, ASAE, The Center for Association Leadership
Over
20 years of experience developing, implementing, evaluating
and managing national and international multi-media
advertising and public relations campaigns for the private
sector, government and associations. Prior to becoming
Chief Marketing and Communications Officer for ASAE, Robb
worked at two top 5 advertising agencies and a top 10
public relations agency as well as Marriott International
and for the last five years at ASAE.
At ASAE, he is responsible for creating, implementing and
managing all of the activities within all of ASAE's
communications channels. Responsibilities include
marketing, branding, web site, public relations, social
media and Associations Now (monthly magazine). In addition
to the communications functions, responsibilities also
include Innovation and New Product Development, Diversity
efforts and ongoing cultural evolution for the
organization.
Contact information:
202.626.2811 or rlee@asaecenter.org
Patricia
A. Silver, Silver Marketing Inc.
Pat
founded Silver Marketing in 1984 to provide innovative,
results-oriented marketing campaigns. For the past 26
years, Pat has provided the leadership for her agency and,
with her marketing acumen and creativity, has brought her
clients outstanding results. With an impressive client
roster, Silver Marketing has attracted a variety of first
class clients including: AARP, CareFirst Blue CrossBlue
Shield, the Washington Wizards, Washington Hospital Center,
, GEICO Direct, the Washington Post, National Geographic
Society, Kiplinger’s Aircraft Owners and Pilot Association
to name a few.
She has served as President of the DMAW Education
Foundation, and has served as President of the Direct
Marketing Association of Washington (DMAW) (1995–1996). She
was also the chair of DMAW’s Annual Conference and has
served on an advisory group to develop 3-year strategic and
financial plans for DMAW.
Contact information:
301.951.3505 or psilver@silvermarketing.com
Alan
Rich, Nova Label,
Mentor for a Day ProgramAlan Rich is President of Nova
Label Co., Inc., a local manufacturer of custom printed
pressure sensitive labels. For over 20 years as a member,
supporter, volunteer, and current board member of DMAW,
Alan has helped DMAW to grow and promote timely and
informative programming to the membership. Alan is
currently the DMAW liaison to the DMAW/EF board and
continues his service to DMAW as a board member. He is
currently developing the DMAW/EF’s Mentor for a Day
program.
Contact information:
301.386.4433 or alan@novalabel.com
Young Professionals Career Panel:
Bryan
Evangelista, Lautman Maska Neill and
Company
As an
Account Executive, Bryan Evangelista brings 8 years of
direct marketing and fundraising consulting experience to
Lautman Maska Neill & Company. His proven track record
of successful fundraising and stellar client service for
both large and small non-profits is a tremendous asset, as
is his extensive knowledge in statistical reporting which
helped launch Lautman’s new, proprietary analytic software
system.
Prior to joining Lautman, Bryan worked with RTC
Relationship Marketing where he focused on e-marketing
development and strategy for AARP Membership and Services.
Before that, he spent 4 years with Adams Hussey &
Associates as an Account Executive managing the direct
marketing campaigns of various non-profit organizations –a
broad range of fundraising experience that includes
charitable, political and environmental work with United
Cerebral Palsy, AARP Advocacy, AARP Foundation and
Defenders of Wildlife.
Bryan received a Bachelor’s of Science in Business
Administration from Georgetown University, with a double
major in Marketing and Management.
Contact information:
202.296.9660 or bevangelista@lautmandc.com
Jeff
Mackey, EU Services
Jeff
is currently Vice President of Operations at EU Services, a
direct mail production organization. Before being promoted
to VP, he was a Marketing Assistant and Sales Trainer at
EU. Prior to joining EU, Jeff was a sales representative
for ADP. He also took some time to study abroad in Ecuador
and Spain before graduating from Kenyon College and getting
his MBA at George Washington University.
Contact information:
301.424.3300 or jmackey@euservices.com
Kiera
Wiatrak, RedEngine Digital
Kiera
Wiatrak has been RedEngine Digital’s New Media Associate
since April, 2010, where she is responsible for the
non-profit CARE’s social media strategy. In addition to
serving as the voice of the organization’s Facebook and
Twitter accounts, she develops integrated social media
fundraising and engagement campaigns. She also writes copy
for the web for several of RedEngine’s clients, and directs
smaller-scale social media projects.
Prior to her current position at RedEngine Digital, Kiera
served as Communications Specialist at the communications
and PR department of the University of Wisconsin-Madison.
Here, she wrote articles highlighting key programs and
distinguished personalities at the university. She also
spearheaded the “On, Wisconsin!” 100th Anniversary YouTube
competition, where she was responsible for all marketing
components of the project.
Kiera graduated with distinction from the University of
Wisconsin-Madison in 2009 with a B.A. from the school of
Journalism and Mass Communications. She also majored in
Spanish Literature.
Contact information:
703.556.8869 or kiera@redenginedigital.com
Day
Two: Thursday, January 6
Social Media Panel:
Mark
Ranalli, Helium
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Here for a PDF of this
presentation
Mark Ranalli is a proven
entrepreneur with a demonstrated track record of building
Internet-centric companies and successful business
partnerships. Mark founded Helium Inc. (www.helium.com) in 2006 with the vision of
creating the first publishing meritocracy by applying a
community filtering system to community-generated
content. Today, Helium’s active membership consists of
160,000 ranked writers and editors, and is considered
the largest editorial community in the world. Based on
that proven meritocracy, Helium today partners with
thousands of publishers, from multimedia giants to niche
technical sites, for quality content creation.
Soon after launching Helium, Mark co-founded and launched
OurStage Inc. (www.ourstage.com), an indie music discovery
platform, based on the same underlying crowd-sourcing
principals of peer review and relative ranking that are
leveraged by Helium.
Prior to Helium, Mark served as President of Fax
International, a 700-person, global IP communications
company that helped lead the telecommunications shift from
the PSTN to IP-based networks. Mark also founded and served
as CEO of BaseSix Inc., a marketing strategy firm that
specialized in servicing Fortune 100 communications and
media companies such as AT&T Broadband, AOL, Comcast,
HBO and StarzEncore.
Mark serves as Vice Chairman for the Center for Responsive
Politics, the premier nonpartisan, independent and
nonprofit research group tracking money in U.S. politics
and its effect on elections and public policy.
Contact information:
978.474.5074 or mranalli@helium.com
Rochelle
Sanchirico, The Washington Post
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Here for a PDF of this
presentation
Rochelle is responsible for all
marketing activities for The Washington Post's digital and
mobile products. With a purview spanning B2C and B2B
marketing, she drives visitors, revenue and engagement
using various channel marketing strategies including paid
and organic search and direct marketing campaigns such as
e-mail, mobile marketing and social media. Sanchirico
brings an extensive marketing background from her time at
Kaplan (a division of The Washington Post Company), where
she held marketing roles in their corporate, K-12, and
higher education divisions. Just prior to joining
Washington Post Digital, Sanchirico served as Executive
Director of Marketing Strategy at Kaplan Higher Education.
In this role, she managed all strategic marketing
activities for the online university as well as 70 campus
locations. Prior to this, she held international rights
positions in the book publishing industry for many years.
Sanchirico received her M.B.A. from Duke University’s Fuqua
School of Business in 2004. She earned her B.S. from the
University of Michigan.
Contact
information:202.334.9808 or Rochelle.sanchirico@wpost.com
Carie Lewis, Humane Society of U.S.
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presentation
As Director of Emerging Media
at The Humane Society of the United States, Carie leads
social media and online advertising campaigns for the
nation’s largest and most powerful animal welfare
organization. When Carie is not sitting in front of a
computer, she enjoys being outside with her rescued
pit-bull, Bella.
Contact information:
301.721.6465 or clewis@humanesociety.org
Mark Rasch, CSC,
Is Privacy Dead?
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Here for a PDF of this
presentation
Mark is director Cyber Security
and Privacy Consulting for CSC. His careers spans more than
25 years of corporate and government cyber security,
computer privacy, regulatory compliance, computer forensics
and incident response. He is a lawyer and recognized author
of numerous security- and privacy-related articles. Prior
to CSC, he was president and co-founder of Secure IT
Experts, an information security and privacy consulting
company. Before that, he held managing director and senior
vice president positions at various consulting firms.
Earlier in his career, Mark was with the U.S. Department of
Justice where he led the department’s efforts to
investigate and prosecute cyber and high-technology
crime.
Contact information:
301.547.6925 or mrasch2@csc.com
Jim Doyle, USPS and Teacher at American University,
Database Marketing Analytics
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Here for a PDF of this
presentation
Jim Doyle is a Mailing Solution
Specialist for the USPS. Jim’s background includes
positions with three Direct Marketing Ad Agencies and 15
years experience in direct mail production in the US and
Europe. Jim has also been an Adjunct Professor of Direct
Marketing and Database Marketing at American University for
the last 12 years.
Contact information:
202.579.0135 or james.m.doyle@usps.gov